Week 3

Information Architecture makes up the structure of a website. Some websites are good some are bad, according to Morville 1998, information architecture is about applying the principles of architecture and library science to website design. It involves webmasters, designers, and anyone else involved in building a website. Information architecture also involves making content easy to find, labeling and organizing information properly and also defining and executing the goals of the website clearly on the page (p. 1).

Tim O’Reilly first used the term Web 2.0 to describe the concept of driving new innovation and enabling technology to reach and provide services to end users. The end goal is to use this technology in exciting new ways for better user interaction. This is achieved through the use of Asynchronous JavaScript and XML (Ajax) to provide a richer user experience to end users (Bernal, 2009, p. 1).

What Web 2.0 emphasizes is user generated content. Here are some examples of Web 2.0 to better illustrate this definition. Web 2.0 includes social networking sites, blogs, wikis, and video sharing sites.

Comparing and Contrasting Web 2.0 and Web 3.0

When thinking of Web 3.0 Smartphone and other mobile technology is an area many commentators and academics agree will dramatically alter the way we use the web. According to Jones (2010), when he thinks of web 2.0 and the change into web 3.0 he attributes this change and focuses on mobile and portable devices and the application of social technologies to digital experiences (Anderson, 2012, p. 295).

With Web 2.0 you can do research for half an hour and find a good place to go for dinner and a movie by typing in the search engine local movie theaters and eateries in the location you are in. Web 3.0 goes further you can type in specific questions like I want to go and see a romantic comedy and then I want to go for Indian cuisine. Over time Web 3.0 will begin to tailor searches for you and build recommendations. Web 3.0 is more personal, your search tasks will be faster and easier. You will be able to write complex sentences that will generate specific answers for example if you asked where should I go for dinner, the browser would analyze the database and consider your location and then provide suggestions. Overtime, the more you use Web 3.0 it learns your interests and saves you time because you can be less specific with your questions and it will still provide you with accurate responses. Rather than using key words that provide websites (which is what Web 2.0 does) where you then have to conduct your own research to find out where to go for dinner etc. which takes a lot more time than with what Web 3.0 proposes to do.

Rihanna recently partnered with Samsung and used Web 3.0 to launch and promote her new album. She created an interactive website and left clues to open up new areas of the site that could only be accessed on a mobile platform and through the use of apps.

Hendler, 2009 states, Web 3.0 is Tim Berners-Lee’s vision for strengthening the web in order to allow far more information to be processed (Anderson, 2012, p. 295). Furthermore this vision of the web would be able to express intelligence by incorporating new ideas from artificial intelligence, natural language processing and data mining techniques. Web 3.0 would be a combination of the Semantic Web and high powered graphics using the SVG format (p. 295).

Berners-Lee et al. (2001), say that Semantic Web (also known as the Web of data) is a serious contender for the long-term future of the Web, it’s a grand vision for creating online content that can be processed automatically by computers (Anderson, 2012, p. 296). The basic idea is to add meaning to Web content in such a way that computers can process the content to execute tasks using powerful new applications and services. Currently humans read, listen, watch, fill in forms and send messages to each other. The vision of Semantic Web is that some of this will be done by computers on our behalf (p. 296).  You can already see this happening where government organisations are encouraging people to submit forms and documents for immigration, studying etc. online in a bid to save time and process documents faster.

Artificial intelligence is linked to Semantic Web because the Semantic Web is at least in part an attempt to represent knowledge in a way that allows computers to automatically come to conclusions and make decisions as a result of a certain type of reason. This can lead to the view that it is also an attempt at bringing Artificial Intelligence to the web (Anderson, 2012, p. 297). The goal according to Antoniou and Harmelen (2004) is to build software that will “assist human users in their day-to-day activities” (Anderson, 2012, p. 297). Anderson (2012) continues to say that the problem with bringing Artificial Intelligence to the Web is that the record of Artificial Intelligence has been big promises and high expectations that have yet to be properly executed (p. 298). An article in theverge.com (5/04/2016) talks about Facebook beginning to use artificial intelligence to help blind people ‘see’ photos through voice over projection and tagging keywords associated with a particular image. The article can be found here: http://www.theverge.com/2016/4/5/11364914/facebook-automatic-alt-tags-blind-visually-impared

I recently found an article in the NZ Herald 13/04/16 edition that I think is appropriate for the discussion on artificial intelligence. Here is the article: Wise to move on artificial intelligence

Let me know what you think of the article in the comment section below.

Internet of things (IoT): Bringing the realm of fantasy to the reality. The internet of things is about connecting physical objects to the world wide web. If we look at Web 2.0 as connecting people we can then assume that Web 3.0 is about connecting things to things and people who interact within the realm of the internet with those things. The internet of things presents problems and challenges with social issues such as privacy and surveillance (Anderson, 2012, p. 311).

Web 4.0: The mobile Web, connects all devices in the real and virtual world in real-time.

Web 5.0: The next Web, the emotional Web. This web will be about a linked web which communicates with us like we communicate with each other like a personal assistant. The goal here is to infuse an emotive connection between humans and computers.

Source:            https://flatworldbusiness.wordpress.com/flat-education/previously/web-1-0-vs-web-2-0-vs-web-3-0-a-bird-eye-on-the-definition/



What are we losing if Web 5.0 becomes a reality?

We are already almost infused as one with our devices and there is a need to learn these technologies for our future and to survive in a competitive job environment.

Is this bad what has been created, because technology does help people and connects people on a global scale but are we learning how to actually use it and benefit from it to its true potential?

Why do we need this specific technology when we have so many people around us to ‘get emotion’ from.

Businesses today will find if they are not online or utilizing the technology it will be difficult to be noticed and succeed in today’s current day and age. Journalism is an occupation that is trying to find an online voice and is ever changing and adapting to the technologies that allow for vast content to be reported on and who can now do this reporting. The need for fast up to date information and video content has dramatically changed the news media and journalism industry. Journalists want to stay loyal to the traditional ways of their craft but now need to refer and be supported by computer assisted reporting. Especially if they want to stay current and get their voice heard.


Anderson, P. (2012). Web 2.0 and beyond: Principles and technologies. CRC Press,Boca Raton, FL pp. 295-315

Bernal, J. (2009). The relationship between Web 2.0 and social networking. Retrieved from http://www.informit.com/articles/article.aspx?p=1400615&seqNum=6

Morville, P. (1988). Information Architecture on the World Wide Web. Retrieved from http://geninteractivelab.net/downloads/O’Reilly%20-%20Information%20Architecture%20For%20The%20World%20Wide%20Web.pdf


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